Introducing Astaire

Wednesday, September 05, 2012

With the launch of the new website and blog, I wanted to share with you my inspiration boards as well as the backstory of each design within the wedding collection.  I'll be introducing the designs as well as the inspiration boards and stories over the coming weeks, but catch a sneak peak  of the boards along with many more images on Pinterest. First up: Astaire...

Image Sources (left to right): 1, 2, 3, 4, 5, 6, 7, 8

The initial idea for Astaire was to create a classic and sophisticated invitation that felt very modern. Digging for inspiration, I came upon an image of Fred Astaire. As a child, I remember watching Top Hat  starring Fred Astaire and Ginger Rogers one evening on a classic movie channel. I was mesmerized by the effortlessness and grace of their dance numbers. And just like Fred and Ginger, I wanted the typography of the design to sweep across the invitation. Then I added a striped backer and punch of green for kicks. For couples who choose Astaire for their wedding invitation, I envision a wedding in the city or a formal church wedding with the guests dancing into the wee hours of the evening. 

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