The initial idea for Astaire was to create a classic and sophisticated invitation that felt very modern. Digging for inspiration, I came upon an image of Fred Astaire. As a child, I remember watching Top Hat starring Fred Astaire and Ginger Rogers one evening on a classic movie channel. I was mesmerized by the effortlessness and grace of their dance numbers. And just like Fred and Ginger, I wanted the typography of the design to sweep across the invitation. Then I added a striped backer and punch of green for kicks. For couples who choose Astaire for their wedding invitation, I envision a wedding in the city or a formal church wedding with the guests dancing into the wee hours of the evening.
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